Honda develops innovative solutions for the future of mobility. Yet, complex services and technologies can be hard to understand for a broader audience – a challenge Brandlab set out to solve for Honda’s appearance at CES 2017. Working hand in hand with Honda, we developed a seven by four feet model that replicates an average US highway section. Four entertaining scenarios are precisely mapped onto the model in order to showcase the advantages of Honda’s Safe Swarm technologies in everyday life. Our services span the whole life cycle of the model: from the initial concept, the design of the model and the animations to the setup of the model in Las Vegas.