Each year, innovative businesses come together in Las Vegas for CES and stage their latest achievements in consumer technologies. For CES 2018, HERE asked Brandlab to create their booth’s centerpiece, where visitors could interact with one of HERE’s core offerings, the Open Location Platform.
Having a complex product at hand, as well as the need for an eye-catching and interactive presentation, Brandlab brought the “Cube” to life. Positioned at the center of the area, the Cube offers a gamified demo of the Open Location Platform: Two players place connected RFID tokens onto the table, triggering an entertaining interplay of data sources, services and intelligent technologies. Players can experience such scenarios as drones searching for landing spots in heavy rain, or how intelligent cars would find parking spots. With the Cube, industry professionals and visitors alike can imagine what the future city will look like, and how HERE’s Open Location Platform will be a major player in it.
